Josh Maxwell serves as the Director of Research for Ellison Research, a full service marketing research firm based in Phoenix, Arizona. Josh currently directs both quantitative and qualitative research projects through a collaborative process with clients.

Josh works with a variety of clients on quantitative research projects. He works with clients to design and implement projects which includes survey research design, sampling methodology, data analysis, and comprehensive reporting. His quantitative training includes sufficient methodological skills and data analysis techniques, including regression analysis, multiple regression, maximum likelihood estimation, and formal modeling. These analytical techniques allow corporations to make accurate quantitative projections, among other opportunities.

Josh also collaboratively works with clients on qualitative research projects, including focus groups and one-on-one in-depth interviews. He is a RIVA certified focus group moderator. By regularly working with clients on qualitative type projects, Josh gains unique insights into consumer segments, which are subsequently explored by clients to gain competitive advantages.

Prior to joining Ellison Research, Josh worked in the non-profit sector for a non-partisan think-tank in the Phoenix metro area. He was the survey researcher on staff, conducting public policy research through qualitative and quantitative methodologies. The research was used by state and local legislators, municipal leaders, and the media.

Josh holds a Bachelor of Arts degree from the University of Arizona and a Master of Arts degree from the University of California, Davis. While in graduate school, he had several papers accepted at major national conferences, in addition to furthering his interest in teaching undergraduates. He currently lives in Phoenix.