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| What a Ride: Life, Family, Community and the Race Track |
| Kyle Petty, Petty Enterprises - Keynote |
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Thursday, June 12, 2008
8:45 a.m.– 9:45 a.m. |
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| Growing up in racing is always an advantage if you want to win in NASCAR Sprint Cup competition, but when you grow up in Level Cross, North Carolina, and your father is casually referred to as "The King,” the expectations for your career jump tremendously. Kyle Petty was able to productively use his family business, and to take advantage of his incredible driving talents and people skills to build a winning driving resume and rebuild a racing business that has been the most successful in the history of motorsports. A leader in the sport that epitomizes skill, preparation and handling the unexpected, Petty will explore the ideals that have made three generations of the Petty family legendary competitors. |
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| Position Your Billiard Hall for the Future |
| Dr. Steven Olson, The Parlor Billiards & Spirits |
Thursday, June 12, 2008
11:00 a.m. - 12:00 p.m. |
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| Pool players of tomorrow are demanding more for their time and money. It’s not just about billiards anymore: it’s also about ambiance, entertainment, service, group events, the right mix of food and beverage options, and more. To bring in this new customer demographic, you may need to re-define your billiard hall - an overwhelming prospect. Steven Olson, owner of The Parlor Billiards & Spirits, has taken a bold approach. His creation is a successful venue for this up and coming generation of pool players. An hour with Steven will definitely provide some ideas to help you “change it up” and position your hall for the future. |
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| Community Participation Equals Sales |
| Pete Webb, Webb Public Relations |
Thursday, June 12, 2008
2:00 p.m. - 3:00 p.m. |
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| When times are tough, it’s even more important to develop low-cost, high-impact charity and promotion strategies to boost your local establishment. Learn how strategically aligning you and your company with reputable, charitable organizations can help your bottom line, and provide a benefit to a much needed charitable organization as well. |
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| Quantifying and Capitalizing on Consumer Opinion |
| Josh Maxwell, Ellison Research |
Friday, June 13, 2008
8:45 a.m. - 9:45 a.m. |
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| In today’s tight market, differentiating your business is critical. Consumer perception provides the foundation that enables your company to stand apart. Knowing what people think of the market, the products and their buying patterns can impact your company’s success. Consumer trends and perception are also the most difficult criteria to obtain. Josh Maxwell, of Phoenix, Arizona-based Ellison Research, will present exclusive research about the consumer for the home entertainment industry. His expertise will provide unique opportunities to help you stand apart from the competition. |
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| Your Customer is More Sophisticated: Are You? |
| Jeff Grant, TRIO Display |
Friday, June 13, 2008
1:00 p.m. - 2:00 p.m. |
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| As customers have become both price and product savvy, retailers have had to raise their level of sophistication just to keep pace. Jeff Grant’s presentation will deliver dynamic tools for retail merchandising, product presentation and interactive media. Details include how to draw customers through signage and window displays, insider information on how to save thousands of dollars on your store displays and fixtures, designing store lighting for maximum impact and increased sales, and merchandising and display techniques that will keep customers in your store—and keep them buying. Be sure to put this seminar in your schedule! |
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Internet Marketing: Easier Than You Think |
| Beth Krodel, Insight Designs Web Solutions |
Saturday, June 14, 2008
8:45 a.m. - 9:45 a.m. |
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| More than 215 million Americans use the Internet every week. They look for restaurants, movies, pool halls and stores. They talk to friends, get the news, listen to music and watch videos. The next generation customer is probably looking for you on the web. Is your company out there? The opportunities are limitless, but you may wonder if it’s too big, too expensive and too complicated to manage. Or perhaps your company is already using the web for marketing and you’re looking for ways to expand on that. Beth Krodel, owner of Insight Designs Web Solutions, will offer up solutions to these challenges, as well as tips to make your website a place that customers come back to again and again. In addition, she will show you how to make the most of the BCA’s new consumer website, GenerationPool.com. |
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