Exhibitor Marketing Toolbox
Getting the Most for Your BCA Expo Booth Investment
 
Whether you’re selling a product, a service or getting people to your BCA Expo booth, marketing is vital to your success. And it doesn’t have to be trying, just targeted. Below are three tips to ensure successful marketing (it’s an ART form):
 
Audience.  Use your current database and that book of leads in the drawer! (And trade customer lists with a local restaurant, bowling alley or fitness center.)
Repetition is important. Use more than one marketing medium with similar messages (combine direct mail, Web marketing and phone calls, for example). Then do it again.
Timing Market before, during and after the event (whether it’s a sale or the BCA Expo!).
 
Timing your marketing is really important, especially around an event. The most successful campaigns use marketing before, during and after an event - in some combination. With this process, you ensure that your booth investment has the maximum exposure from beginning to end.
 
There are a lot of factors to marketing, and it’s hard to figure out what’s working and what isn’t. The best way to hedge your bet is to keep your message short and consistent, and to target the same audience repeatedly, over time. What should change in a short-term campaign is the way your reach your audience (the medium).
 
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Marketing before the Expo
Marketing during the Expo
Marketing after the Expo
 
 

 

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